What you get weekly:

• Incredible insights about entrepreneurship & personal development & life;

• Helpful quotations from several books and thinkers;

• Minimalist illustrations to help drill the point;

• Extra resources and posts for consolidation;

• Personal experiences bringing it all together;

• Spotlights on founders doing extraordinary things;

• Every newsletter is about a 5-minute read; and

• All newsletters are 100% free.

What are readers saying?

Janine Sickmeyer @myfriendjanine

If you're following me for startup takes and advice, you're going to love this newsletter I just subscribed to! The Startup by @RichardAwoyemi Subscribe free here and keep learning:

thestartup.substack.comLet’s talk about “Failing To Succeed”.Yes, it’s a double entendre 🤓✍🏾

4:27 PM ∙ Oct 23, 2020

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D.O @docolumide

Directional Thinking - Where Is Life Taking You? “The critical link between now and the future is a direction.”👌 Very well said. thestartup.substack.com/people/1148706…

thestartup.substack.comRichard Awoyemi - The StartupActuary, Founder, Investor, and Developer. A startup enthusiast, documenting my journey and lessons learnt.

6:04 PM ∙ Dec 21, 2020

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Kingsley Boateng @_KBoateng

I rarely subscribe to newsletters because who wants more email traffic? But the Start Up is genuinely excellent, in particular, this latest piece. Have a read and find your Ikigai! ⬇️ Lifestyle Design by @RichardAwoyemi #kingsleyrecommends

thestartup.substack.comLifestyle DesignI waited 28 years before questioning the end goal

2:11 PM ∙ Nov 12, 2020

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JP @JP_CouncilChair

@RichardAwoyemi great post - Managing Unnecessary Risk. Definitely a worthwhile consideration for any business owner or executive. But even more relevant in the current environment. 👍 thestartup.substack.com/p/managing-unn…

thestartup.substack.comManaging Unnecessary Risk“If you don’t invest in risk management, it doesn’t matter what business you’re in, it’s a risky business.” — Gary Cohn

4:06 PM ∙ Jan 26, 2021

Amy 🌵 @amypeniston

@RichardAwoyemi Really enjoyed this week's newsletter. I'm particularly excited by your book recommendations. Which should I listen to first: Competing Against Luck or The Hard Things About Hard Things?

11:01 PM ∙ Oct 28, 2020

Tolani @Tolani_tade

I’ve only been subscribed to this newsletter for maybe a month max and it’s the most insightful.

thestartup.substack.comThe StartupGet weekly insights about entrepreneurship, startups and personal development within 5 minutes.

12:44 PM ∙ Nov 10, 2020

Yaovi @Th3Ya0vi

Always dropping quality content! https://t.co/2VM2EEVp7Y

richawo.com @RichardAwoyemi

New newsletter out tomorrow - make sure you subscribe! Here's a breakdown of my last article on consistency - https://t.co/eXitOBZa8W Special thanks to the following for their featured work/quotes: @AlexHonnold, @JamesClear, @jackbutcher, @bhorowitz & @tferriss. Thread 🧵:

2:55 PM ∙ Nov 9, 2020

Thiago Araujo @thdaraujo

@RichardAwoyemi @JamesClear "You will ultimately live up to your view of yourself." 🤩 I always ask myself: "What would the best version of myself do about this?" "How future-me handles this type of situation?" That gives me a lot of clarity.

7:05 PM ∙ Nov 6, 2020

Kyle Gawley 🏴‍☠️ @kylegawley

"Failure doesn’t have to be ultimate or purposeless. Aim to “fail forward” - iterate and pivot your product and ideas until you succeed." - @RichardAwoyemi

thestartup.substack.comLet’s talk about “Failing To Succeed”.Yes, it’s a double entendre 🤓✍🏾

3:39 PM ∙ Oct 23, 2020

Tailor.to | Tech news @tailor_hq

@RichardAwoyemi It had some home truths about sticking to what you've committed to. Great read!

8:12 PM ∙ Nov 4, 2020

Naomi 🌻 @mindyourbite

Follow @RichardAwoyemi's The Startup Newsletter for weekly recommendation of book. He writes the best summary of book and book lessons I've ever seen. This week issue contains 10 lessons in "Surely you're joking, Mr. Feynman". Check it out:

thestartup.substack.comIntellectual Curiosity - 10 Lessons From Richard Feynman“Man’s mind, once stretched by a new idea, never regains its original dimensions.” — Oliver Wendell Holmes What Got Me Thinking 💭 📚 Richard P. Feynman | Surely You’re Joking Mr Feynman 📚 Clayton M Christensen | Competing Against Luck The first book I read this year was Surely You’re Joking Mr Fey…

8:55 AM ∙ Jan 26, 2021

Who Runs This?

Hey, my name is Richard Awoyemi, and I’m the author of The Startup.

I’m an:

• Actuary;

• Self-Taught Developer;

• Recovering Entrepreneur;

• Investor; and

• Writer (apparently).

Most importantly, I’m a lifelong learner. So I tend to write about a topic I’m currently reading up on - usually related to entrepreneurship, personal development and lifestyle design.

The content will be consist of some thoughts, book summaries, pictures and quotes surrounding a single topic. Here are some previous posts:

• 🎯 The Importance of Focus

• 👥 Building Online Communities

• 📈 Failing To Succeed

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